Being In VOGUE

A Century Of Condé Nast Fashion Photography At Palais Galliera Museum in Paris, France

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Back in 2012, photography historian Nathalie Herschdorfer published an impressive book titled ‘Coming into Fashion: A Century of Photography at Condé Nast’ which presented the work of illustrious fashion photographers such as Cecil Beaton, Irving Penn and Mario Testino at the early stages of their careers. Herschdorfer was allowed unprecedented access to the Condé Nast archives which enabled her to produce a panorama of the images that have marked the history of fashion photography. Two years on from its publication, the book has inspired an exhibition at Palais Galliera in Paris, curated by Nathalie Herschdorfer herself in collaboration with the museum’s photography collection manager Sylvie Lécallier. Titled ‘Papier glacé: Coming into Fashion, a Century of Photography at Condé Nast’, the exhibition offers an extensive and multifaceted view on how Vogue and other Condé Nast magazines have shaped the evolution of fashion photography across the globe.

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In 1909, publisher Condé Montrose Nast (1873-1942) bought the magazine Vogue which was first published in 1892, and went on to turn it into one of the U.S.’ major fashion magazines. As it was clear to him from the onset that the success of the magazine depended primarily on its visual appeal and the quality of its images, he set about finding the most talented photographers and illustrators of the time, often bringing them to the U.S. from Europe. However, the philosophy behind Vogue was not just about producing attractive pictures of clothes: the magazine’s artistic directors realised early on that a fashion editorial should also be about an atmosphere, a mood, a culture, a complete lifestyle. To this day, Vogue features luxurious interiors and elaborate, almost theatrical sets as the backdrops for its fashion editorials, a practice which dates back to those early days of using photography as a marketing medium for the very first time.

Drawing on the vast archives of Condé Nast New York, Paris, Milan and London, ‘Papier Glacé’ brings together some 150 images by some 90 fashion photographers from 1918 to the present day. The displayed photographs are accompanied by fifteen haute couture items, most of which have been sourced from the collections of the Palais Galliera (including Issey Miyake’s iconic 1980 red plastic bustier, evening dresses by Christian Dior, Coco Chanel and Yves Saint Laurent, as well as more recent creations by Rei Kawakubo and Nicolas Ghesquière). There are also two reading rooms with fifty or so magazines in long display cases and a number of screens where visitors can explore the highlights of almost a century of Condé Nast publications, as well as a screening room showing contemporary fashion videos. Although ‘Papier Glacé’ is undoubtedly full of glamour and striking beauty – if we take a moment however to look behind all the dazzle, it also provides visitors a great opportunity to ponder upon how women have been represented in the media over the past century, and realise how their image has been shaped in the many hands of couturiers, photographers, directors, editors and businessmen who run the fashion world.

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”A fashion photograph is not a photograph of a dress; it is a photograph of a woman.”
Alexander Liberman, artistic director of American Vogue, 1943-1961.

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INFO:
Papier Glacé: Coming into Fashion, a Century of Photography at Condé Nast.
Palais Galliera, the Fashion Museum of the City of Paris.
March 1st – May 25th 2014.
10 av. Pierre Ier de Serbie, Paris 16e

The catalogue of the exhibition ‘Coming into Fashion: A Century of Photography at Condé Nast’ by Nathalie Herschdorfer is available from publishers Thames & Hudson (UK) and Prestel (USA). Featured photographers: James Abbe,Miles Aldridge, Allan Arbus, Diane Arbus, Richard Avedon, David Bailey, Serge Balkin, André Barré, Michael Baumgarten, Cecil Beaton, Erwin Blumenfeld, Mark Borthwick, Guy Bourdin, Henry Clarke, Clifford Coffin, Corinne Day, Patrick Demarchelier, Terence Donovan, André Durst, Arthur Elgort, Hans Feurer, Toni Frissell, Arnold Genthe, Milton Greene, René Habermacher, Ben Hassett, Horst P. Horst, George Hoyningen-Huene, Mikael Jansson, Constantin Joffé, Art Kane, Sebastian Kim, Bill King, William Klein, Nick Knight, Inez van Lamsweerde & Vinoodh Matadin, Barry Lategan, Peter Lindbergh, George Platt Lynes, Craig McDean, Frances McLaughlin-Gill,Man Ray, Herbert Matter, Raymond Meier, Baron Adolf de Meyer, Gjon Mili, Lee Miller, Sarah Moon, Ugo Mulas, Nickolas Muray, Helmut Newton, Norman Parkinson, Irving Penn,Denis Piel, John Rawlings, Bob Richardson, Terry Richardson, Herb Ritts, Paolo Roversi, Franco Rubartelli, Richard Rutledge, Satoshi Saïkusa, Daniel Sannwald, Jerry Schatzberg, David Seidner, Charles Sheeler, Jeanloup Sieff, Snowdon, Edward Steichen, Bert Stern, Sølve Sundsbø, Mario Testino, Michael Thompson, Oliviero Toscani, Eric Traoré, Deborah Turbeville, Ellen von Unwerth, Javier vallhonrat, Willy Vanderperre, Tony Viramontes, Tim Walker, Chris von Wangenheim, Albert Watson, Ben Watts, Bruce Weber.

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”Our pictures are the essence of a page and every page has to have its own face, its own spirit, to catch millions of eyes or it’s only a scrap of printed matter.”
Erwin Blumenfeld, photographer for French Vogue, 1938-1939 and American Vogue, 1944-1955.

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