Edun, Ali Hewson and U2’s Bono fashion brand is honoring Men with Style who are Making a Difference.The dozen participants in the “Pioneers Project” are actors, artists, social activists and entrepreneurs, including Blake Mycoskie, the founder of Toms shoes; Adam Braun, the founder of Pencils of Promise; Neil Blumenthal and David Gilboa, founders of online eyewear retailer Warby Parker; Graham Hill, founder of Treehugger.com, and Jim Moriarty, founder of the Surfrider Foundation.

“These are real men doing great things, who are thinking outside the box,” said Ali Hewson, who founded Edun in 2005 with her husband, Bono. “We haven’t really marketed the men’s line before, and we felt this collection really deserved the proper attention.”